As I noted on my blogging tips post last week, I am now presenting you with Rae’s Social Media Tips Extravaganza! Ok, ok, maybe not so fancy as that… But… Anyway. I’ll be focusing these tips for bloggers/writers like myself, but they can certainly be used or adapted by others social media users.
NUMBER 1 – Be *gasp* Social!
The tip is in the name, people! If you are not social on social media, blogs included, then nobody will want to be social with you. What does this mean, exactly?
Respond to Comments. If someone takes their time to comment on your blog, your Insta pics, your Facebook Meme… Then it’s simple, take your time to respond back. It’s just plain courtesy.
Seek Out Others. You will also draw more attention if you actively engage on someone else’s social media. They are more likely to come over to your Social Media accounts to engage further with you, especially if you don’t act like a troll. While it’s true that effective tags, categories, and hashtags will bring your posts up on random lists that others may see, you cannot guarantee exposure that way, nor guarantee that others will be drawn in to look at your blog. Just like Momma always said – you have to get out and play if you expect to make friends.
Support Your Friends. This ties in a bit with the last point – yes, we want our own attention. Yes, the main point of having social media for most people is to get noticed by others. But… Imma make you gasp again… It’s NOT all about YOU. I am a big believer in supporting my friend’s businesses and creative endeavors. It takes no time at all to retweet or share a page or promotion a friend is trying to get out on their own social media. It takes no time at all to share a blog link and hit “follow” for my friends and family that decided to start blogs. But then again, that unfortunately is not something you can expect – because so many people have a narrow vision and think everything is all about them… and if they personally don’t care about your blog or business then they don’t care to share it with their other friends (who might actually like your stuff!) And I’ve discovered that just because you share or follow their blog for them doesn’t mean they’ll reciprocate. It’s a shame when that happens… and eventually people like that lose my follow, to be honest. Don’t let that dishearten you from being the awesome friend that supports everyone else – because the best of them will reciprocate for you 😊
NUMBER 2 – It’s All About Balance, Baby
I was told once that you should aim for the 1/3 rule. Which is essentially, for those that don’t know, that your social media accounts should have posts that are 1/3 promotion of your business (converting readers and generating profit), 1/3 promoting or sharing like-minded ideas/businesses or stories from leaders in your industry, and 1/3 should be personal day-to-day posts (building your personal “brand.”)
Personally, I don’t do the math on my posts, but I do strive to keep a balance. No one wants to follow a page that is all about self-promotion only. I mean, I follow Lularoe pages and Lipsense pages etc on Facebook… and those are specific business pages created to sell those items. I expect them to be all about the sale… But when I follow my friend who happens to sell Lularoe, Lipsense, or Jamberry, I expect to be relieved of the bombardment of sales pitches. I follow her because I like her as a person, and when I am interested in her product, I will follow her business page as well.
Keep in mind too that most people don’t just want to follow a page full of memes or unoriginal content. Memes and quotes are awesome, I use them all the time on both my author and personal Facebooks. They’re fun and can simplify a like-minded idea. Just don’t be afraid to write the mundane – or what you think is mundane.
So your kid puked on your floor you had just cleaned and your coffee went cold and your car broke down… “Ugggh! Worst Day EVER!” …Telling the world your day to day stuff makes you relatable on a human level. (Be sure not to make complaining or negative posts all the time though… How about “Found a $5 bill in front of the Starbucks… SO getting a Unicorn Frapp! Best Day EVER!” LOL)
On top of all this, don’t flood your feeds. Some days I share more than most. I admit it, I get bored and scroll social media for hours – posting and sharing and all of that. It’s not as bad with places like Facebook… You can post a few things throughout the day without flooding your followers newsfeeds… But when it comes to the blog: if you have more than one thing to write in any given day – post one, schedule one. Even if it is only a day apart. Excessive bloggers have caused me to unsubscribe in the past because they flood my Reader and push other bloggers down so I end up missing posts I really would have liked to read.
NUMBER 3 – Stay as Neutral as a block of Swiss Cheese
This is another simple one. Unless you specifically host a political or religious blog/youtube channel or are writing such a book, keep your opinions to yourself. Do not post anything political or religious on your social media pages, especially those relating to your business.
You run the risk of alienating 50% of your potential followers otherwise. In this current political climate you could very well find that many followers that once loved your page, now unsubscribe because they are so against your political stance you decided you had to take.
However, if you don’t mind the loss of followers and would hope your followers share your opinions and don’t care that the other side of the spectrum will turn their backs on you… Then by all means, air your opinions. Just be prepared for a potential backlash.
NUMBER 4 – Don’t be a Link Dropper
Nothing is more annoying than getting a comment which is just a link to someone else’s blog. That’s lazy and appears that the blogger cares only for their own stats. They don’t want to engage with you and your content if they do that unbidden. That’s a nope from me and the link will not be pressed. It’s one thing to just add something like “Your post reminds me of a post I wrote on the topic awhile back blah blah blah please read…*Link*.” Okay, man, I’d be pleased to check yours out. But often the links are unrelated to the post they are being dropped on anyway. Don’t do that. You come off as a douche.
On the other hand, sometimes people link drop on feeds that are specifically asking for blog links. Blog parties, blog sharing feeds on Facebook… those kinds of things. Still, don’t just link drop. This is for an entirely different reason. Your link is welcome, yes… But if a reader is going to scroll through hundreds of comments to find links they actually want to read, not only should you have the eye-catching picture and good title per my blogging tips, but also a description of what the post is about. Sometimes, even if your title sounds clever it doesn’t really let the reader know for sure what they are about to read. Best bet, give them a clue. Get in the habit of doing it when you are putting it on one of your other platform’s feeds as well. Otherwise they may keep scrolling.
NUMBER 5 – Get Yourself Out There!
Utilize as many platforms as you are comfortable with. Sign up for Twitter, Instagram, Pinterest, Facebook, Stumble Upon, Youtube, WordPress, Tumblr, ummm… ummm… There’s so many out there to choose from. Don’t stick to just one platform, BUT also make sure you are not on too many that you can’t keep up with them either.
The more ways an individual can discover you and follow you the better. I also suggest keeping your business and personal social media pages as separate as possible. That does not mean you can’t share your blog on your personal Facebook or talk about your book where all your friends and family are… It simply means that you should have some public spaces for the public and know when to keep your more private stuff for your personal circle.
Hope these are helpful for a few of you out there 😊 Is there anything else you think should be a consideration when hosting a Social Media site?